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(CONTRACT) Marketing Data Specialist, India



Marketing & Communications, IT
Bengaluru, Karnataka, India
Posted on Thursday, November 9, 2023

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

We are seeking a detail-oriented and results-driven Marketing Data Specialist to join our dynamic Marketing team. This role is crucial in ensuring the accuracy and effectiveness of our marketing campaigns by managing and optimizing our marketing data. The Marketing Data Specialist will work closely with the Marketing team and other cross-functional teams to maintain clean and enriched data, support lead generation efforts, and contribute to the overall success of our marketing operations.

As a Marketing Data Specialist, you will play a crucial role in maintaining the integrity of our marketing database and ensuring that our marketing efforts are targeted, accurate, and effective. You will be responsible for a range of data-related tasks, including contact and account cleanup, data enrichment, and ensuring the accuracy of our records. Your work will directly impact the success of our marketing campaigns and contribute to the growth of our business.

As a Marketing Data Specialist, you’ll get to:

  • Account Upkeep:

    • Identify and create relevant contacts in line with our Ideal Customer Profile (ICP).

    • Merge duplicate records as necessary to maintain data accuracy.

    • Regularly check and update MAU (Monthly Active Users) data using

  • Contact Cleanup:

    • Verify the employment status and job titles of contacts on LinkedIn.

    • Update job titles in our system if they differ from LinkedIn profiles.

    • If a contact is no longer with a company, create a new record in the new account and mark the old record as "no longer with the company."

    • Find and validate phone numbers for target records, prioritize them by likelihood to answer, and remove invalid numbers using available tools.

  • Data Enrichment:

    • Given a list of contacts, research on platforms like Sales Linkedin Navigator, LeadIQ and Cognism, and update their job titles into Salesforce (SFDC)

  • Additional Tasks:

    • Collaborate with the team to identify other ways to streamline processes and support Sales Development Representatives (SDRs).

    • Assist in creating Battle Cards for Strategic Accounts with competition analysis.

    • Contribute to hyper-personalization efforts for our top 100 global prospects through enriching account data to improve targeting and personalization.

    • Aid in the conversion of leads to contacts.

    • Assist in periodic database clean up tasks.

You’ll be a good fit if you have:

  • Bachelor's degree in a relevant field.

  • Strong attention to detail and commitment to data accuracy.

  • Proficiency in LinkedIn and other professional networking platforms.

  • Experience with data cleansing and maintenance tools.

  • Familiarity with Salesforce (SFDC) or similar CRM systems.

  • Excellent organizational and time management skills.

  • Strong problem-solving abilities and a proactive mindset.

  • Collaborative team player with effective communication skills.

  • Able to work hours that will cover US East Coast or West Coast hours.

Work Location:

  • Hybrid- This role will be based at our Bangalore, India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.

A little bit about us:

  • Branch is well capitalized with funding from investors such as NEA, Founders Fund, and Playground Global.
  • We are headquartered in Palo Alto, CA with teams around the globe.
  • Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
  • In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
  • We have more than 3 billion monthly users and are partnered with over 100,000 apps.

If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!

Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.