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Field Marketing Manager - International Business



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Thursday, January 11, 2024

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

We are looking for an energetic Field Marketing Manager, who will own and manage our pipeline-generating programs for Branch’s International Business spanning EMEA & APAC regions, reporting into the Marketing Director, International Business. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand.

This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team.

As a Field Marketing Manager, you’ll get to:

  • Craft and execute targeted marketing programs to meet the regional goals, including but not limited to events, digital marketing, account-based marketing and email programs etc.
  • Manage all elements of the marketing plan, including planning, messaging, execution, logistics and reporting.
  • Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
  • Partner with our teams to source participants, presenters, and speakers for all our programs.
  • Innovate and experiment with novel ways to engage our audience.
  • Support follow up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities.
  • Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
  • Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region.
  • Grow the prospect database of addressable leads within the region.
  • Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations.
  • Travel to and from events for on-site management/coordination (10%-15% of the time).

You’ll be a good fit if you have:

  • 5-7+ years of marketing programs experience with at least 1-2 years experience building and launching B2B Marketing campaigns.
  • Hustle and ownership - we are looking for someone who is adaptable and can live in chaos and truly own a program and take it to the next level.
  • Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented.
  • Flawless task management skills, with an eye for detail and quality.
  • Experience engaging senior business buyers at every funnel stage over long sales cycles.
  • A track record of success in participating in field marketing campaigns and working with partners.
  • Experience in managing projects that have tight deadlines, limited resources, and cross-functional dependencies
  • A data-driven mindset and a rigorous process for testing, measuring and optimizing programs.
  • Excellent communication and writing skills.
  • Experience with an email / marketing automation platform preferred.
  • Bachelor's degree.
  • Proficiency in MS Word, Excel, PowerPoint, and Google Docs.
  • Experience working in the SaaS/ Martech industry is preferred.

This role will be based at our Bangalore office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.

A little bit about us:

  • Branch is well capitalized with funding from investors such as NEA, Founders Fund, and Playground Global.
  • We are headquartered in Palo Alto, CA with teams around the globe.
  • Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
  • In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
  • We have more than 3 billion monthly users and are partnered with over 100,000 apps.

If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!

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