Invest in your career with a Madrona-funded company.

We’re hiring a Director of Growth and Acquisitions to help us drive scalable, efficient growth across our go-to-market funnel. This role sits within our Global Revenue Operations Organization, and is a key leader on our Growth Initiatives Team, focused on refining how we instrument, score, track, route quality leads — especially across high-priority segments.

You won’t be responsible for just running campaigns — you’ll own the infrastructure and insights that fuel them. From source attribution to routing logic to persona-based nurture flows, you’ll build scalable systems that help teams engage buyers faster and more effectively. You’ll work cross-functionally with Marketing, SDRs, PMM, and Sales to launch targeted programs that spark urgency and equip sellers with what they need to close with confidence. If you're energized by designing better systems, running meaningful experiments, and partnering across teams to drive growth — this role is for you.

This role is for one job posting that is open to hire on hybrid basis in New York City, NY, Austin, TX, or Mountain View, CA. This position is also open to hire on a remote basis in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, Illinois.

As our Director, Growth and Acquisitions, you’ll get to:

• Own and evolve our mid-funnel strategy from lead to opportunity — across PLG, Inbound, and SLG Outbound.
• Improve source tracking, attribution, and lead gen systems to ensure qualified interest is captured and acted on quickly
• Define & refine lead scoring rules in partnership with GTM Operations & BizOps
• Build scalable testing environment, including frameworks, and reporting for experimentation
• Support campaign toolkits and enablement materials for SDR and Sales use
• Identify funnel drop-offs and run programs to improve conversion and speed-to-lead
• Own funnel reporting and dashboards — delivering insights that help teams prioritize & act
• Establish tight feedback loops with field teams to continually refine messaging, tactics, and routing logic

You’ll be a good fit if you have:

• 6+ years of experience in demand / lead generation, revenue operations, or growth marketing.
• Deep understanding of B2B funnel dynamics and growth levers across PLG and sales-led motions.
• Experience managing lead flow, routing logic, and attribution modeling in CRM and MAP systems.
• Strong analytical mindset with fluency funnel dashboards, cohort analysis, and experimentation frameworks.
• Proven ability to lead cross-functional initiatives across Mktg, Sales, & Ops teams.
• Strong communicator who brings clarity to ambiguity and drives alignment around shared metrics.
• Track record of improving conversion rates, lead velocity, and pipeline readiness.

Nice to haves:

• Experience in a product-led or hybrid GTM model.
• Familiarity with SFDC, Marketo, Demandbase, LeanData along with all Ad Platforms
• Proficiency with testing methodologies such as A/B, multivariate, and cohort-based analysis.
• Background in mobile-first, martech, or analytics-focused SaaS companies.
• Exposure to performance marketing or mobile user acquisition programs is a plus.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY, Mountain View, CA, Seattle, WA, Los Angeles, CA, Austin, TX, Denver, CO and Chicago, IL is $200,000 - $215,000. Please note that this information is provided for those hired in the aforementioned locations only. Compensation for candidates outside of these locations will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

If based in Austin, TX, Mountain View, CA or New York City, NY this role will be based at our offices and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.

If based in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, IL, this role will be 100% remote. This role is not eligible for remote work in any other location.