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Senior Lifecycle Marketing Manager



Marketing & Communications
Bellevue, WA, USA · Remote
Posted on Wednesday, November 1, 2023

What is SeekOut?

SeekOut helps thousands of organizations hire, grow, and retain great talent with its people-first talent optimization platform and proven expertise in diverse and hard-to-find talent. In our digital age, organizations are overflowing with data—yet few deeply understand their employees because people data is siloed and disconnected. Your people are the real difference makers—and once you know their passions, experiences, and the opportunities that will get them to where they want to go, you can better align their skills, capabilities, and career paths to the needs of the business. SeekOut unifies talent acquisition, talent management, and talent analytics to help you grow the people you have and find the people you need. Six of the top 10 most valuable companies in the United States trust SeekOut as their single platform for managing and recruiting talent.

SeekOut is recognized on Forbes’ list of America’s Best Startup Employers, Deloitte’s Fast 500, and the Inc. 5000 list of America’s fastest-growing companies. In 2021, SeekOut was crowned GeekWire Startup of the Year. Founded in 2017, SeekOut has raised $189 million in funding from leading investors like Tiger Global Management, Madrona Venture Group, Mayfield, and Founders Circle Capital. For more information, visit

What are we looking to add to our team?

As a Senior Lifecycle Marketing Manager, you will own email programs, and advocate and develop new high-impact tactics and strategies. All the programs will be powered by marketing automation that drives product and business engagement of SeekOut with current and future talent acquisition and talent management teams enabling them to hire, grow, and retain talent.

What you will be doing:

  • Own the planning and execution for multi-channel conceptualizing and briefing campaign ideas, as well as building and deploying demand generation and CRM campaigns
  • Own the end-to-end creation and implementation of weekly newsletter campaigns and evergreen email programs, including highly personalized scalable and dynamic triggered programs for customers and prospects
  • Partner with Product Marketing, Paid Media, Organic Social, Marketing Operations, and Customer Success to drive multi-channel (including email, direct mail, in-product messaging) lifecycle outreach strategies and execution to increase prospect and customer engagement
  • Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive retention and higher lifetime value for target partner segments
  • Conduct test-and-learn optimizations (including trigger, content, and frequency variations)
  • Track against monthly goals and KPIs, from growing our subscriber list to driving usage rate and engagement, to generating revenue
  • Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up

What you should have:

  • 3+ years experience in B2B lifecycle, email, CRM and/or Engagement Marketing programs
  • 5+ years of online/digital marketing experience leading
  • Hands-on experience with email platforms (e.g., Marketo)
  • Demonstrable experience deriving and using customer insights and channel data to define and understand strategies and performance (e.g., Tableau, Google Analytics, etc.)
  • Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Asana experience a plus)
  • Experience collaborating well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment

Our Commitment to Pay Fairness:

At SeekOut, pay equity is at the heart of our compensation philosophy and approach. Our goal is to provide a transparent, fair and rewarding environment where team members are equitably compensated for substantially similar work, feel supported, and ultimately choose to grow their careers here at SeekOut. To ensure fairness for new hires and existing team members, we factor in an individual's unique skills and experience, market data, and the internal equity of the team.

Base Salary Hiring Range: $87,150 through $115,000 annually.

SeekOut offers an industry-leading benefits package which includes:

  • Health benefits including medical, dental, vision, life insurance, health savings and flexible spending accounts
  • Stock Options
  • Stipends for home office, education, and wellness
  • Flexible paid time off
  • Company paid holidays, including Juneteenth and Indigenous People’s Day
  • Paid parental leave for birthing and non-birthing parents
  • Retirement plan with company match
  • In-office perks include transportation & parking subsidies, daily lunch service, snacks & beverages, and wellness room

Our Dedication to a Diverse Workforce:

SeekOut condemns discrimination, racism, and racial injustice in all forms. Committed to attracting and retaining a diverse staff, SeekOut will honor your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming. We are accelerating our efforts through our products and policies to take action and advance definitive, measurable policies and practices that eliminate racism and discrimination.