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Lead Business Development Manager - Ad Tech & Agency Partners



Sales & Business Development
New York, NY, USA · Seattle, WA, USA · Remote
Posted on Saturday, May 4, 2024

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

Within the Strategic Partnerships and Business Development team, Amperity is looking for a Lead Business Development Manager to manage strategic partner relationships within our ISV ecosystem, focusing on Ad Tech and Agencies.

You will create a strategy for our most successful partners to cultivate and increase revenue for Amperity. This strategic revenue-driven position will be important to Amperity's success, as reported to the Head of Strategic Partnerships.

Interesting Problems

  • You lead the GTM plan for your managed partners and maintain a qualitative/quantitative scorecard for each. You also lead the execution, enablement, pipeline, and revenue goals for your accounts.
  • Manage a portfolio of ad tech / digital media-related partners who focus on paid and media optimization.
  • Expertise in working with partners and field sales teams to close deals with customers
  • Improve your partners through enablement and education to become advocates for Amperity with their end clients via planning and presenting at partner QBRs. These presentations often focus on the Industry Community and client engagement.
  • Provide partner management to ensure that our ISV partners develop their sales capabilities following Amperity's strategy.
  • Collaborate with Partner Marketing to guide partner channel marketing activities, events, and engagements.
  • Partner with leaders, such as product, sales, marketing, and legal, to define partner strategy, partner communication & marketing, partner training and enablement, and product management

About You

  • Minimum of 12 years of partnership/business development experience with revenue accomplishments
  • Experience creating and leading channel strategy with ad-related partners
  • Required experience managing revenue-related partnerships with ISVs
  • Knowledge of ad-tech capabilities and their related go-to-market strategies, and how the ecosystem functions.
  • Understanding of digital marketing stacks, their evolution, and related impact on paid media and digital practices
  • Build successful strategies and practices for rapid scale and hypergrowth
  • Manage complex alliances with a diverse set of team members
  • Present to executive level clients.
  • Navigate and negotiate through the sales process from beginning to end
  • Familiarity with contracts and building legal agreements
  • Strategize with team members to a agreement on complex issues.

Remote Available

Amperity has headquarters in Seattle and NYC. We are also currently hiring in CA, CO, FL, GA, IL, IN, MA, MN, NJ, NY, OH, OR, TX, WA


Base Salary: $150,000 - $220,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. For qualified new hires, we generally target the middle of this range.

Cash Incentives: Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position


We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.