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Senior ABM & Field Marketing Manager, North America



Marketing & Communications
Austin, TX, USA
Posted on Wednesday, July 3, 2024

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Branch is continuing to grow and we are looking for a Senior ABM & Field Marketing Manager, North America who will be responsible for developing regional marketing plans, aligned to pipeline and revenue goals. This role will be responsible for building and executing regional Account Based Marketing (ABM) strategies and programs in close collaboration with marketing, sales teams and GTM teams.

As a Senior ABM & Field Marketing Manager, North America you’ll get to:

  • Own and develop the regional integrated marketing plan including a strategic mix of offline and online tactics. Responsible for developing and executing programs to acquire or expand penetration into target accounts across multiple verticals, with a focus on ABM (Account Based Marketing).
  • Lead and execute ABM strategies and programs in close collaboration with cross-functional teams, including Campaigns/Digital, Email Marketing, Content, Events, GTM, and Sales/ SDR teams. Partner with the teams to ensure the delivery of high impact, meaningful journeys for target accounts, mapped to journey stages.
  • Manage target account lists, segmentation and reporting.
  • Drive ABM and pipeline status reporting and action plans for ABM Team Pod meetings with Sales, SDRs and Marketing.
  • Work with Marketing Operations, Marketing Analytics and other teams to ensure accurate and regular reporting of marketing impact to engagement, pipeline and bookings.

You’ll be a good fit if you have:

  • 8+ years of enterprise (business to business), demand gen marketing experience, driving integrated marketing programs with account-based focus; B2B SaaS company preferred.
  • Expertise with account-based marketing tools like Demandbase. Strong experience with using ABM and reporting data to develop marketing strategy, including advanced audience segmentation, personalization and targeting.
  • Previous experience working closely with sales, marketing, and other GTM teams on marketing planning and execution.
  • Strong data-driven and project management mindset with a bias for action, results and delivery.

This role will be based at our new Austin, TX office and in alignment with our return to office policy, this role follows our Hybrid schedule.

This role does not qualify for US Visa support.

A little bit about us:

  • Branch is funded by investors such as NEA, Founders Fund, and Playground Global.
  • We are headquartered in Palo Alto, CA with teams around the globe.
  • Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
  • In 2022, 2023 and 2024 we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
  • We have more than 3 billion monthly users and are partnered with over 100,000 apps.

If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!

Candidate Privacy Information:
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