At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

The Role

We are looking for an experienced Technical Team Lead to be a foundational member of our brand-new Activation engineering team. This is a unique, high-impact opportunity to grow a new product line from the ground up, one that will be central to our company's growth.

You will be a founding technical pillar for a link shortening, QR code, and landing pages platform similar in scope to other industry leaders. You will act as a key hands-on builder and a strategic partner to Product and Design, translating ambitious ideas and complex designs into beautiful, intuitive, and delightful user experiences.

This role requires a leader who can balance technical excellence with pragmatic decision-making, driving continuous value for our customers. If you are a hands-on leader who loves the challenge of building new systems and mentoring a talented team, this is the perfect role for you.

What You'll Do

Translate Design into Delight: Partner closely with Product and Design to translate Figma-based designs and prototypes into pixel-perfect, responsive, and accessible web applications that create genuine customer delight.
Own & Solve: Act as a reliable technical contributor who owns, drives, and solves complex UI/UX problems independently, resolving diverse issues with creativity. You will own the production operation and monitoring of your applications, paying close attention to Core Web Vitals, performance bottlenecks, and error rates.
Lead Projects: Independently lead key frontend projects through the full development lifecycle, from scoping with product partners to deployment and post-launch support.
Improve & Adapt: Challenge existing processes and identify improvements in our technical stack and development lifecycle. You will be a key contributor to building and evolving our new Design System.
Mentor & Influence: Mentor other engineers to accelerate their growth and encourage broad participation in technical discussions. You will be expected to persuade peers and stakeholders on difficult technical matters.
Architect & Innovate: Take ownership of the frontend architecture. You will actively research, create proofs-of-concept (PoCs), and introduce new frontend technologies, libraries, and patterns to the team.
Drive Product Strategy: Partner directly with Product Management and Design counterparts to drive the solutioning of new features and an entirely new product line. You will be the key technical voice in defining "what" and "how."

What We're Looking For (Required)

Proven Technical Leadership: 5+ years of software engineering experience, with at least 2+ years in a Technical Lead, Lead Engineer, or similar role where you were able to lead and coordinate work on the team.
Full-Stack Experience: Experience in both frontend development including React and modern Javascript/Typescript but also back-end development, with a strong preference for proficiency in one or more of our target languages: Java or Kotlin. You can comfortably discuss and contribute to both front-end architecture and API design and backend microservices.
Strong Communicator: Excellent ability to articulate complex technical concepts to both technical and non-technical stakeholders.

Rapid, Iterative Delivery: A strong bias for action and a pragmatic 'get it done' mindset, with experience leading a team in a rapid, iterative environment focused on shipping customer value early and often (e.g., POCs, MVPs).

Customer-Obsessed: You possess a deep sense of customer empathy and are driven to understand their needs, ensuring that technical solutions are perfectly aligned with creating a delightful and effective user experience.
Process & Quality: Strong knowledge of Agile development methodologies and tools, with the proven ability to define and adapt processes that balance agility and discipline for a growing team.

Ideal & Preferred Qualifications (Nice to Have)

Diverse Company Experience: A blend of experience from both fast-paced, ambiguous startup environments and larger, established tech companies (understanding both speed and scale).
Domain Knowledge: Direct experience in the martech/ad-tech space, or with platforms focused on link management, QR codes, marketing analytics, or high-throughput data ingestion.
Data & Analytics: Experience building systems that handle real-time analytics and large-scale data processing.
Cloud-Native: Expertise in cloud platforms (AWS ideally) and modern DevOps practices (Kubernetes, Docker, Infrastructure-as-Code).

This role will be based at our Austin, TX office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This role does not qualify for visa sponsorship.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Austin, TX, is $152,000 - $198,000.Please note that this information is provided for those hired in Austin, TX only. Compensation for candidates outside of Austin, TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

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