Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

The ISR Demand Program Manager is responsible for driving strategic alignment, facilitating GTM programs, and supporting communication and collaboration between marketing and inside sales. This role focuses on increasing lead conversion, campaign ROI, and pipeline velocity through systematic readiness efforts, lead management and oversight, and reporting on key metrics.

HOW YOU'LL SPEND YOUR TIME HERE:
Success in this role requires a balance of operational discipline, program execution and cross-functional coordination.

ISR Readiness & Communication

Lead weekly ISR calls to align on lead generation priorities, messaging, and follow-up expectations.
Provide clear documentation around AQL/TQL definitions, program messaging, and cadence guidelines.
Ensure accurate, timely transfer of marketing insights and campaign details to ISRs for effective follow-up.

Lead Management & Accountability

Track and monitor ISR lead follow-up activity in Salesforce (SFDC).
Escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability.
Replace disqualified leads to maximize ROI and address gaps in pipeline coverage.

Campaign Execution Support

Manage quarterly initiatives including Prospecting Week, Meeting-Maker incentive campaigns, and Appointment Setting programs.
Coordinate execution logistics, track participation, and measure impact on sourced pipeline and bookings.

Performance Tracking & Reporting

Collaborate with Marketing Operations to build and maintain SFDC dashboards tracking AQLs, TQLs, conversion rates, and sourced pipeline by program.
Deliver weekly and quarterly performance updates to Sales and Growth Marketing leadership to support optimization.

Cross-Functional Collaboration

Work closely with Field Marketing, Campaign Strategy, and MOPs teams to ensure alignment on campaign targeting, lead flow design, and KPIs.
Translate marketing strategy into actionable steps for ISRs and act as the connective tissue across go-to-market teams.

Key Metrics (KPIs):

Improve AQL to TQL conversion rate by 10%
Reduce timed-out AQLs by 20%
Manage and optimize a $XX regional program budget
Ensure timely ISR follow-up and measurable campaign pipeline contribution

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

Technical & Tool Proficiency:

7+ years of relevant marketing experience
Proficient in Salesforce CRM (SFDC) for lead tracking and reporting
Experience with marketing automation tools such as Marketo, HubSpot, or Eloqua
Familiarity with sales engagement platforms (e.g., Outreach, Salesloft)
Comfortable using Excel/Google Sheets for lead tracking and ad hoc analysis
Experience with dashboard tools like Tableau, Power BI, or SFDC native dashboards
Bonus: Familiarity with intent data platforms such as 6sense or Bombora

Strategic & Analytical Thinking:

Strong understanding of lead funnel dynamics and sales pipeline metrics
Ability to analyze gaps in conversion and proactively recommend improvements
Detail-oriented with a bias for execution and data-backed decisions

Soft Skills:

Strong communication and collaboration skills, especially with Sales stakeholders
Comfort working cross-functionally in fast-paced, campaign-driven environments
Resourceful, proactive, and able to juggle multiple programs simultaneously

Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$115,280.00-$144,100.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates:

For information on personal data processing, please see our Privacy Policy.

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

Apply now

See more open positions at Cohesity

Privacy policy Cookie policy