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Crowd Cow is a mission-driven startup founded in 2015 with the idea that the most important of food purchases – beef and other proteins – deserves to be associated with high-quality practices, total transparency, and close connection to the independent family farms producing the food. The Crowd Cow model isn’t the norm: In this country, 84% of beef comes from industrialized and factory processes that don’t benefit consumers, small-scale farmers or animals.