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Creator Lead - Contract

Title: Creator Lead
Manager: Marketing Director, Luce
Comp: Day Rate - negotiable
Location: London office, Chancery Ln (hybrid)

In a nutshell:
UGC is one of the biggest compounding levers we haven't fully unlocked. This role exists to build the machine from scratch and prove the impact it has on performance. This means creating a creator programme that generates volume, drives organic word-of-mouth, and feeds top-performing content directly into our paid Creative Factory.

The best version of this role: a creator programme running at scale, a seedling network generating hundreds of real mentions every month, and a direct line between organic content wins and paid performance.

What You're Responsible For

1. Creator Programme at Scale

Build and operate a creator programme that generates +200 organic posts per month across core channels, all mapped to Jobs to be Done. This means:

• Identifying and onboarding the right creators at volume

• Building a brief and content system that produces JTBD-aligned, high-quality output consistently

• Owning the content calendar and channel mix across organic

• Tracking creator performance and iterating the roster accordingly

• Setting the standard for what 'good' looks like and making sure every creator knows it

2. Seedling Programme & WOM

Build a seedling programme that generates 500+ word-of-mouth mentions per month. This means:

• Designing and running a lightweight product seeding operation from the ground up

• Identifying the right communities, creators, and micro-influencers to seed into

• Building systems to track and attribute WOM mentions

• Iterating the programme based on what's driving genuine conversation, not vanity metrics

3. Creative Factory Contribution

The best content you produce doesn't just live organically — it fuels paid. This means:

• Identifying top-performing organic content and pushing it into the Creative Factory

• Working hand-in-hand with the Meta squad to feed winning formats into paid campaigns

• Closing the compounding loop: organic content wins → creative testing → paid scale → lower blended CPW

4. Agency Leadership

You lead a team of agencies to deliver at pace. This means:

• Setting clear output expectations and holding agencies to delivery, not just activity

• Working closely with the organic squad and Meta squad as a true cross-functional partner

• Running a lean, high-output, AI built operation; you do not need headcount to have horsepower

Success Metrics

• Organic posts per month: Creator programme volume and consistency (target: +200/month)

• WOM mentions per month: Seedling programme reach (target: 500+/month)

• Content fed to Creative Factory: Organic-to-paid pipeline velocity

• Blended CPW contribution: Impact of creator content on paid efficiency

• Agency output and velocity: Programme execution quality
  

What Good Looks Like in This Role

• On programme building: You don't wait for the perfect system. You build something AI first & scrappy that works, learn fast, and scale what's winning. You want to prove this is a scaled channel for us fast.

• On volume: You hit 200 posts a month without sacrificing JTBD alignment. You know the difference between content that looks good and content that converts.

• On paid contribution: You actively push winning content to the Meta squad. You don't treat organic as separate from paid — you treat it as the top of a compounding funnel.

• On agencies: Your agencies know exactly what's expected. You measure output, not effort, and you hold them to it.

Behaviours to Crush This Role

• Builder mentality: You've never had a creator programme handed to you. You've built them. You know what zero-to-one looks like and you move fast without breaking what matters.

• Consumer obsession: Every creator you onboard, every brief you write, every piece of content you review, you're asking: does this convert our ICP?

• Commercially wired: You understand that organic content has one job beyond awareness: feeding the paid machine. You think in compounding loops, not one-off campaigns.

• Insatiable hunger for results: 200 posts. 500 mentions. Every month. You are in the detail and you hold the line.

• Scarily AI-enabled: You run this programme like it's a much bigger team. AI is how you operate at speed and scale.

• Collaborative by default: You sit at the intersection of organic, paid, and creative. You bring people in early, share context generously, and treat every internal partner as a multiplier.

If you’re excited to play a part in shaping creator marketing at one of the UK’s fastest-growing AI companies, we’d love to hear from you.

🚀 Apply now and let’s build something truly great.