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Growth Marketing Sr Manager/Director

Magnify

Magnify

Marketing & Communications, Sales & Business Development
Seattle, WA, USA
Posted on Friday, February 9, 2024
Magnify is the next-generation automation platform for the post-sales experience-- we grow revenue and reduce churn for software companies without adding headcount. Magnify identifies and orchestrates the next-best-step for software companies' users across all their digital customers, growing the 90% of revenue that comes after the initial sale.
Magnify uses machine learning along with a sophisticated orchestration engine to transform that experience to drive adoption, retention, and expansion for our customers. The opportunity is massive and untapped by current solutions.‍
Magnify's customers are enterprise software companies, usually used by the Chief Customer Officers and their organizations and/or the Growth Marketing teams.
Magnify is a fast-moving startup backed by top-tier investors including Madrona and Decibel, with a veteran leadership team.
About the Role
As Magnify grows, we need to build awareness and trust with enterprise buyers. You’ll be the founding member of the team to build a growth marketing and demand generation function in an entirely new category.
You’ll own a pipeline generation metric, and develop marketing programs to hit that target, including content, webinars, videos, podcasts, and blog posts. You’ll own a budget and deploy content across a portfolio of channels, including ads, emails, and sponsored media.
This role is highly cross-functional and will report into the CEO. You’ll work with our CEO, Customer Success, Sales, and Product teams to understand the needs and messaging that resonate with buyers. You will be responsible for ensuring you’re driving high-quality leads that actually convert to revenue.
In addition, there will be other marketing responsibilities that will need to cover from time to time, like branding, product marketing, and more. Expect to grow professionally and be challenged to build something amazing!

What You Will Do

  • Develop and execute multi-channel strategies (ads, email, etc.) for acquiring leads from content.
  • Work cross-functionally with our GTM team to deeply understand upmarket buyers, test messaging, and generate new ideas.
  • Help develop content across blog posts, webinars, long-form content, videos, and other media and share insights on what’s working.
  • Develop a feedback loops to monitor lead quality.
  • Run campaigns across channels, including ads, email, and sponsored media.
  • Run cross-channel nurture campaigns to keep our warm leads
  • Start build our demand gen reporting and infrastructure.

What You Will Need

  • Deep demand gen experience (5+ years) across channels - we’re looking for someone who can hit the ground running.
  • Experience working with cross-functional teams, including content, product marketing, marketing operations, and analytics.
  • Analytical mindset and first-principles problem-solving.
  • Concise and persuasive writing. You’ll write copy frequently in this role.
  • Ability to analyze qualitative and quantitative data to uncover insights.
  • Creativity. You should be constantly testing new ideas.
  • Resourcefulness and urgency. You’ll do what it takes to get your projects across the finish line.
Magnify is a values driven culture, we aspire to be among the tech industry's most inclusive work environments. We are committed to diversity in our workforce and are a proud equal opportunity employer. We do not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, sex, gender expression or identity, sexual orientation, or disability status, marital status, or veteran status.