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Senior Product Marketing Manager

Spice AI

Spice AI

Marketing & Communications, Product
Seattle, WA, USA
Posted on Thursday, May 30, 2024
Building data and AI-driven software is still way too hard, even for advanced developers. At Spice AI, we’re helping developers combine code with data and machine learning (ML) to create truly intelligent, decision-making applications. Spice AI is on a mission to make this as easy as creating a modern web page.
Spice AI is the creator and primary maintainer of OSS; a unified SQL query interface and portable runtime to locally materialize, accelerate, and query data sourced from any database, data warehouse, or data lake. Spice OSS enables developers to build both data and AI-driven applications by co-locating data and ML models with applications. Read more about the vision to enable the development of intelligent AI-driven applications.
Spice AI is also building the Cloud Platform; building blocks for data and AI-driven applications, including managed, cloud-scale OSS. The Cloud Platform enables developers to compose high-performance SQL query, machine learning training and inferencing, in a single, interconnected AI backend-as-a-service.
As the first Product Marketing Manager at Spice AI, you will play a crucial role in driving go-to-market for the open-source project and the data and AI platform. You will be responsible for developing and executing comprehensive marketing strategies that connect with our developer audience.
You've done this before. Your relevant experience marketing open-source, data, and AI products will have previously earned you the respect of open-source and engineering communities. You have published excellent written content, marketing materials, and documentation.

You new opportunity

  • Work side-by-side with the CEO to develop, lead, and execute on all areas of Spice AI's Product Marketing strategy.
  • Build and grow an engaged technical community with production of industry-leading technical content including documentation, blogs, and thought leadership articles.
  • Participate actively in developer forums, events, and conferences.
  • Own Spice AI's marketing websites, product newsletters, company blogs and GitHub landing pages.
  • Own all social media engagement, ensuring a consistent and impactful presence.

This role may be a great fit if

  • You have proven, hands-on product and content marketing experience.
  • You have and enjoy building a developer audience in open-source and social communities.
  • You enjoy the process of writing and crafting high-quality written content.
  • You are a creative problem solver and approach solutions from different angles, focusing on possibility, rather than limitations.
  • When faced with ambiguity, you are a guiding north star and provide clarity to the team.
  • You are passionate about high performance and have high standards.

This experience is ideal

  • 4-6 years of proven experience in developer relations, advocacy, product marketing, or a similar role.
  • A track record of excellent marketing and communication decisions.
  • Excellent communication and writing skills, comfortable with deep technical writing and conference presentations, with a talent for distilling complex technical concepts into clear, accessible language.
  • Experience managing social media platforms and creating engaging digital content.
  • Leadership skills with the ability to inspire and grow a technical community.
  • Experience in startups, and marketing open-source projects, AI/ML, data platforms, and distributed systems.

Your first 90-days

  • Days 0-30: Learn about OSS and the data and AI platform contributing written pieces to newsletters,,, and X/LinkedIn.
  • Days 31-60: Work with the CEO to develop Spice AI's Product Marketing strategy for 2024.
  • Days 61-90: Take ownership of the execution and success of Product Marketing, and associated assets and channels.
This is a hands-on role. Expect to join the all team, including the CEO, in building, developing, and marketing the platform.
About Spice AI
Founded in June 2021 by Microsoft and GitHub alumni Luke Kim and Phillip LeBlanc, Spice AI creates technology to help developers build intelligent apps that learn and adapt.
Before co-founding Spice AI, Luke was the co-creator of Azure Incubations in the Office of the Azure CTO, where he led cross-functional engineering teams to create and develop technologies like Dapr and OAM.
Spice AI is backed by some of the top industry angel investors and leaders, including Nat Friedman, Chairman of GitHub, Mark Russinovich, CTO of Microsoft Azure, and Thomas Dohmke, CEO of GitHub.
Spice AI also has notable VC backing from Madrona Venture Group, Basis Set Ventures, Founders' Co-op, and Picus Capital.
Learn more:
- About the team at
- The general availability announcement blog post
- The OSS project announcement blog post