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Marketing Manager

TaxBit

TaxBit

Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 11, 2024

Company

Founded in 2018 by CPAs, tax attorneys, and software developers, TaxBit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. TaxBit’s Software-as-a-Service (SaaS) platform streamlines and automates customers’ tax reporting and accounting activities for digital assets.

Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), TaxBit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. TaxBit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Washington, D.C.

Opportunity for Impact

As a Marketing Manager at Taxbit, you'll have the unique opportunity to bring our products to life through compelling and customer-centric storytelling. Your ability to distill complex concepts into clear, compelling narratives and present them creatively will drive how we show up in-market.

You'll power our GTM function with written content and creative collateral, orchestrate integrated marketing campaigns that connect us to customers, and leverage data-driven insights to help optimize our strategies and uniquely position us as a force in the crypto tax and accounting space.

If you thrive in a fast-paced, collaborative environment and are passionate about the transformative potential of digital assets, this is the perfect role to make your mark.

Role and Responsibilities

  • Content Strategy & Management: Develop and execute a comprehensive content strategy (i.e. website copy, blog posts, articles, emails, case studies, and videos) to drive organic traffic, and engagement. Create compelling, SEO-optimized content that establishes Taxbit as a thought leader in the crypto tax and accounting space.
  • Marketing & Sales Collateral: Design and produce visually engaging marketing collateral, (i.e. decks, two-pagers, infographics) that communicates Taxbit's value proposition and differentiators to target audiences, and empowers GTM teams.
  • Integrated Campaign Management: Collaborate with cross-functional stakeholders to launch integrated marketing campaigns that increase market awareness, engagement and leads. Maintain an editorial calendar that ensures a cohesive and consistent promotion cadence across channels.
  • Data & Insights: Stay on top of industry/market trends to inform messaging, refine content, and optimize campaign performance, ensuring alignment with overall marketing objectives and business goals.

Professional Qualifications

  • 5-7 years in marketing, 3+ in a specialized B2B SaaS/content-focused role. Bonus points for experience in the fintech, crypto, or compliance industries,
  • Strong storytelling skills with an ability to distill complex concepts into clear, compelling narratives, optimized for search/AI-agent ranking
  • Exceptional communication and design skills, with the ability to engage and influence executive-level stakeholders
  • Excellent project management skills with an ability to focus, prioritize, and execute in a fast-paced startup environment
  • Experience with MarTech and design tools (e.g., Hubspot, Salesforce, Wordpress, Figma, Canva)

Personal Characteristics

  • You’re a natural storyteller. You simplify the complex to get to the root of what matters and why people should care.
  • You have a keen eye for design. You know what ‘good’ is, and can create visually engaging, creative, and differentiated collateral.
  • You’re curious and humble. You have a genuine interest in the Web3/ blockchain/crypto and want to help customers understand what we do

Compensation

The base salary range for this role is $73,000 - $150,000. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.

Benefits & Perks

  • Competitive cash compensation (based on experience)
  • Equity (RSUs)
  • Competitive benefits package
  • A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more
  • Hybrid working model: 3 days in-office, 2 days WFH/flexible
  • Monday team lunches, snacks and drinks
  • Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge
  • Paid parental leave to bond with your child
  • Fertility Benefit
  • Autonomous work and flexibility in how work is performed

TaxBit in the News

Corp Press
Forbes America's Best Startup Employers
Deloitte Top 10 Fast 500 Award
Forbes FinTech 50

Recent Product Announcements
TaxBit Announces AI Enabled Rules Engine for Crypto Accounting
TaxBit Launches DAC7 Compliance Solution for Digital Marketplaces
TaxBit Introduces The First Enterprise-Grade Legal Entity Support Solution for Digital Assets
TaxBit Launches Innovative CESOP Reporting Solution for Digital Assets

TB Thought-Leadership Pieces
Fortune - Future of Finance
NASDAQ - How Regulation and Technology Are Bridging the Gap Between Tradfi and Crypto
Future of Finance Roundtable Event (Video)
Coindesk - The Tax Implications of Sam Bankman-Fried’s Conviction
Fox Business - AI tools streamlining accounting workflows and opening capacity for innovation
Bloomberg Tax - Is Anyone Paying State Taxes on Bitcoin and NFTs? (Podcast)

Alliance/ Partner Announcements
IRS Taps TaxBit to Audit Bulk Crypto Transactions
EY to Collaborate With TaxBit on Digital Asset Tax Reporting
TaxBit and KPMG LLP Announce Alliance to Assist Digital Asset Companies Amid Market and Regulatory Uncertainty
Deloitte and TaxBit Form Alliance to Meet Exponential Market Demand for Digital Asset

Disclaimers

  • By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired.
  • Employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.