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Content Marketing Manager

Remote - based in the US on EST (or similar)

TROOP is a group meeting planning and travel management platform that helps companies bring teams together for in-person meetings. The experience starts with TROOP’s award-winning Intelligent Destination Recommendations, which use advanced algorithms to help meeting planners pinpoint the perfect meeting destination, considering travel time, climate impact, budget, lodging availability, and safety factors for all attendees.

Using TROOP, companies have saved millions in travel costs, employee time, and carbon emissions, making it possible for people to meet and build stronger relationships with their colleagues, clients, and partners, even in times of tightening budgets and travel restrictions.

Why TROOP?

TROOP believes in the power of shared experiences and the unifying impact of in-person meetings. We are on a mission to bring people together by transforming the meeting planning process.

At TROOP, we have ambitious goals to be the leading provider of end-to-end meeting planning tools. We started by inventing a completely new way for people to decide where to meet, but for us, the destination is just the beginning. We’re developing more innovative solutions that make it easier than ever to organize and host successful group meeting experiences.

TROOP's Culture?

TROOP is an international, remote-first company. Our colleagues are spread across the globe, with entities in Spain, South Africa, the UK, and the United States. Our culture is rooted in an African philosophy called "Ubuntu," which means "I am because we are." It refers to an environment of interdependence through trust. We call ourselves TROOPers, and we are people who seek adventure, challenge the status quo, enjoy innovating, and want to be part of something special. We are doers who roll up our sleeves and get into the details; we own the problem and only stop once it is solved.

TROOP is hiring an experienced Content Marketing Manager to join our dynamic team during an exciting phase of growth. As a Content Marketing Manager at TROOP, you will play a pivotal role in shaping our content strategy and driving our mission of making it easy to bring people together for in-person meetings. We’re seeking a marketing professional with a strong track record of crafting impactful content strategies that accelerate brand awareness, engage audiences, and fuel growth through compelling, user-centric storytelling and campaigns.

What you'll be doing:

Content Creation:

• Develop and deliver a wide range of content, including blogs, white papers, case studies, press releases, award submissions, and video scripts, ensuring all materials reflect Troop’s brand voice and resonate with target audiences.
• Create high-quality, engaging narratives for digital platforms and for speaking opportunities to drive thought leadership and audience engagement.

Content Strategy:

• Partner with internal teams to understand content needs and ensure they align with business priorities, creating a strategy that supports both short- and long-term goals.
• Maintain a clear content calendar to coordinate campaigns, track performance, and adjust plans based on performance data, competitive research and industry insights.

Vendor Coordination:

• Collaborate with external vendors, including designers, videographers, researchers, and other content creators.
• Oversee the production of high-quality, engaging content by providing clear briefs, guidelines, and constructive feedback to vendors.
• Ensure timely delivery of content projects while adhering to budget and quality standards.

Brand Voice and Guidelines:

• Own and refine Troop’s brand voice, tone, and style guidelines, ensuring consistency across all content channels and campaigns.
• Train and guide internal and external contributors to ensure consistency across all content.

Customer Marketing and Advocacy:

• Work with Customer Success to uncover and showcase customer success stories, creating case studies, testimonials, and advocacy-driven content.
• Develop community-driven content and campaigns to strengthen user engagement, build loyalty, and amplify customer achievements.